In-House vs Outsourced

Recipe
Written By Digitally G

When small businesses start to grow, one of the first things they consider is bringing marketing in-house. It's a natural thought: hire a “marketing person” to handle your emails, website, social media, ads, and design.

But here’s the hard truth: a single hire can’t do it all - and outsourcing gives you way more value for less money.

Let’s break down why.

1. Outsourcing Gives You an Entire Team for the Price of One Person

Hiring a full-time marketer costs, on average, $60,000–$100,000/year - plus benefits, taxes, and tools. And often, they’re expected to:

  • Build your website

  • Design logos or ads

  • Run Facebook/Google campaigns

  • Write emails

  • Post on social media

  • Handle analytics and SEO

That’s multiple specialties… rolled into one overwhelmed human.

When you outsource, you tap into specialists.
At Digitally G Creative, for example, our clients get:

  • A brand strategist

  • A web designer

  • A content/copy expert

  • A digital ads technician

…all rolled into one affordable monthly retainer.

2. No Overhead, No Training, No HR Hassles

When you outsource, you skip:

  • Payroll tax

  • Health benefits

  • Software subscriptions

  • Onboarding and training

  • Retention and management headaches

You also don’t have to worry about sick leave, turnover, or skill gaps. You get a ready-to-run partner who’s already invested in results.

3. You Scale Up (or Down) Easily

Hiring is slow and expensive. But what happens when:

  • You need to launch a campaign now?

  • You want to pause during a slow season?

  • You’re not quite ready for full-time help?

Outsourcing = flexibility.
You can ramp up your marketing efforts during busy seasons and scale back when needed — without letting anyone go or going over budget.

4. You Get Results-Driven Work, Not Just Tasks

In-house hires are often task-oriented: “post 3 times a week” or “design this flyer.”

Outsourced marketing partners are goal-oriented:

  • Generate X leads/month

  • Improve website conversions

  • Increase ROI on ad spend

At Digitally G Creative, we don’t just check boxes - we drive outcomes.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. 


Digitally G
Next

Winter beet salad